Nickname: Mike Widener II
Digital Analytics Senior Analyst
Application Policy: I am applying to matching roles and I do not apply with competing recruiters for the same role.
All recruiting must go through my LinkedIn so I can enforce first-mover, first-insight advantage—my way of rewarding recruiters who recognize my value before others approach.
The world isn’t perfectly fair, but we can carve out small slices of fairness—and this is mine.
Professional Summary
Analytical and creative digital technologist with 15+ years turning raw data into actionable insight.
Expert in web analytics, A/B and multivariate testing, and digital experience optimization. Adept with
Adobe Analytics Suite and front-end implementation (HTML/CSS/JavaScript). Blends rigorous measurement
with user-experience intuition to drive engagement, conversion, and revenue.
Core Competencies
• A/B & Multivariate Testing (Adobe Target)
• Adobe Analytics / Adobe Marketing Cloud / GA4
• Tag Management (Launch by Adobe, GTM)
• Website Optimization & Content Targeting
• HTML, CSS, JavaScript (front-end integration)
• Data Visualization (Tableau, Power BI)
• Quantitative & Behavioral Analysis
• Agile Collaboration & Stakeholder Comms
Professional Experience
Owner / Digital Analyst & Web Developer
Nickname: Mike Widener GP / Phantom Records LLC · Remote · 2000–Present
- Designed and executed analytics strategies across multiple sites, achieving ~40% average engagement lift via A/B & multivariate testing.
- Built and analyzed experimentation frameworks to measure content efficacy, funnel health, and conversion drivers.
- Developed dashboards translating KPIs into clear business recommendations for marketing and product teams.
- Owned tagging plans, segmentation, and tracking across Adobe and Google ecosystems.
- Partnered with content, UX, and engineering to align hypotheses, test designs, and rollout plans.
Digital Analytics Consultant (Freelance)
Various Clients · U.S. & International · 2012–2024
- Configured Adobe Analytics and tag management for high-traffic properties; ensured robust event/prop/eVar coverage.
- Analyzed cohorts, journeys, and funnels to uncover growth levers; prioritized roadmaps with projected impact.
- Delivered executive-ready readouts, connecting behavioral data to creative and commercial decisions.
Education
B.S., Multimedia Design & Development
American University — Washington, D.C.
Customized curriculum emphasizing Computer Science, Data Analytics, and Web Technology.
Technical Proficiencies
- Analytics Platforms: Adobe Analytics, Adobe Target, GA4, Launch by Adobe
- Languages: HTML, CSS, JavaScript, SQL
- Tools: Excel (advanced), Tableau, Power BI, Python (pandas)
- Focus Areas: Experimentation, CRO, Tag Management, UX Analytics, Agile
Certifications
- Adobe Analytics Business Practitioner — Expert (2023)
- Google Analytics Individual Qualification (GAIQ)
- Agile Project Management — University of Silicon Valley
References
Available upon request.